Client Profile: Smarthead is a SaaS solution for ESG reporting primarily for large corporate entities.

Objectives: Our goal was to screen current situation on the Czech market, identify needs and preferences of sustainability managers in Czech corporate companies.

Methodology: We used telemarketing research as our primary method to gather in-depth insights from our target demographic.

Key insights: Our research revealed that the majority of companies in Czechia measure and report their sustainability using Excel. A notable discovery was the differentiation between the groups sustainability managers most frequently communicate with and those they aspire to reach. Surprisingly, these groups were not identical. Additionally, we uncovered a significant gap in the market: sustainability managers lack known sources for finding and sharing valuable information on sustainability.

Outcome and Implementation: Based on gathered data we prepared a comprehensive marketing study with recommendations for future marketing activities. Smarthead used the insights in their content marketing and sales strategy, aligning their efforts more closely with the identified needs and communication channels of their target audience.

This case study exemplifies how targeted market research can uncover critical insights, leading to informed strategy adjustments and enhanced business growth.

Client profile: Maxeco stands at the forefront of innovative heating solutions, specializing in carbon heating foils designed for underfloor heating systems.

Objectives: The primary aim was to uncover potential collaboration opportunities with small businesses engaged in apartment and house renovations.

Methodology: We identified a significant potential for partnerships, as evidenced by the percentage of customers from surveyed small businesses expressing interest in underfloor heating during renovations. Additionally, we identified a notable portion of these businesses not currently allied with any underfloor heating provider. Key technical and non-technical factors were also uncovered, explaining why heating foils might not be recommended as a heating solution. Through mystery shopping, we gained valuable insights into the competitive landscape, pinpointing the key strengths and weaknesses in competitors’ customer communication processes.

Key insights: We identified a potential of the cooperation by percentage of customers of asked small business owners that want underfloor heating alongside their renovation and percentage of asked small business owners who are not in cooperation with any underfloor heating provider. We also found the key factors (technical and non-technical) of not recommending heating foils for underfloor heating solution. In mystery shopping we found the key advantages and disadvantages of competitors, especially in their communication with customer process.

Outcome and Implementation: Based on the data and insights, we provided a detailed marketing study, completed with strategic recommendations for Maxeco’s future marketing and sales activities. These insights were a key for Maxeco to define their approach to partnerships, enhance their competitive positioning, and tailor their communication strategies effectively.

Client Profile: Trackdesk is an affiliate marketing SaaS tool designed to enhance digital marketing strategies.

Objectives: Our goal was to identify the potential for Trackdesk’s services within the UK and UAE markets.

Methodology: To obtain a well-rounded understanding of the market, we combined customer-focused marketing research with mystery shopping.

Key insights: Our research indicated that the markets in both the UK and UAE are largely engaged with affiliate marketing tools. The focus of our study was to dissect the strengths and weaknesses of current competitors and to understand the key factors influencing potential customers' decisions when considering an affiliate marketing (AM) tool.

Outcome and Implementation: Armed with these insights, we developed a comprehensive marketing study, offering strategic recommendations for Trackdesk's future marketing activities. The study highlighted areas for differentiation and opportunities for Trackdesk to leverage in positioning their tool effectively in these markets.

This case study exemplifies how in-depth market analysis can uncover critical competitive insights and guide a company in formulating targeted marketing strategies for expansion and growth.

Client Profile: WEBO Agency is a marketing agency based in Czechia.

Objectives: Primary goal of this research was to identify gaps n the marketing agency market in Czechia and to discover WEBO Agency’s unique selling proposition (USP).

Methodology: To achieve these objectives, we used a mystery shopping method for competition research and focus group discussions for research of potential clients of marketing agency.

Key insights: Through mystery shopping, we mapped out the communication strategies used by our competitors, identifying their strengths and weaknesses. This alongside with focus group sessions with target agency clients shed light on the most effective communication strategy for WEBO Agency. Discussions were the key in highlighting customer preferences and expectations from a marketing agency.

Outcome and Implementation: We were able to craft communication strategy that aligns with the needs and aspirations of our target clientele and also mirror the competitive situation on the market. The findings from our research have been crucial in shaping WEBO Agency’s unique selling proposition, ensuring that our services stand out in a crowded market.

Client Profile: Onetone.ai is a SaaS solution designed for customer service management using innovative AI technology.

Objectives: We aimed to screen a situation in companies in USA, UK and Germany regarding the using the AI in Customer Support Departments.

Methodology: To gather relevant data, we reached out directly to customer support managers across selected companies in these regions. This approach provided us with firsthand insights into the current trends and challenges associated with AI in customer service.

Outcome and Implementation: Based on gathered data we prepared a marketing study. This study not only identified key opportunities and insights within the AI customer support landscape but also enabled us to formulate tailored recommendations for Onetone.ai’s marketing strategy. Our findings are aimed at positioning Onetone.ai to fulfill unmet needs in the market.

Client Profile: Nexineo is provider of computer equipment with innovative solutions for schools.

Objectives: The goal of this cooperation was to research a Hungarian market and get in touch with principals of Hungarian elementary and high schools focusing specifically on understanding the needs and preferences of elementary and high school principals regarding computer equipment.

Methodology: We initiated direct communication with principals of elementary and high schools across Hungary. Our approach involved conducting detailed phone interviews to inquire about their current computer equipment, funding sources, and procurement processes.

Key insights: Through these conversations, we were able to find specific equipment needs and identify the primary financial sources and processes these schools employ. Crucially, our research also brought valuable contacts, providing Nexineo direct access to potential clients within the Hungarian educational system.